Alice WaltonEvery podcast appearance, updated as new ones drop

Why do so many senior marketers think a website rebuild will solve all their problems? 🤔 We’ve all seen it—new leadership comes in, declares the site outdated, and suddenly, it’s full steam ahead on a total overhaul… with zero strategy behind it. In this episode, we’re joined by Alice Walton , website expert and our new Blame It on Marketing bestie , to unpack the fresh start fallacy —why marketers keep rushing into website redesigns, why it backfires, and what to do instead. We get into: ✅ Why marketers love (and overuse) the “new website” play ✅ How to know if you actually NEED a new site (or just tweaks) ✅ The #1 mistake companies make before redesigning ✅ Why some brands obsess over their site… and others ignore it completely ✅ How bad CMS choices force unnecessary redesigns ✅ The secret war between devs & marketers (and how to win it) ✅ SEO, CRO, and why marketers STILL forget them in a rebuild ✅ How AI & voice search are changing website strategy If you’re tired of watching websites get scrapped for no reason—or if you’ve been guilty of pushing a redesign without a real plan—this one’s for you. 🎧 Listen now and let’s talk about what actually works.