Jake BarnettEvery podcast appearance, updated as new ones drop

The Pro Wrestling Boom Podcast with Jason Powell and ProWrestling.net Co-Senior Staffer Jake Barnett reviewing WWE Saturday Night's Main Event featuring CM Punk and Cody Rhodes vs. Gunther and Sami Zayn, Paige and Brie Bella vs. Fallon Henley and Lainey Reid for the WWE Women's Tag Titles, and more...

Jason Powell and Jake Barnett review WWE Saturday Night's Main Event featuring CM Punk and Cody Rhodes vs. Gunther and Sami Zayn at MSG...

Jake Barnett and Jason Powell review WWE Saturday Night's Main Event featuring CM Punk vs. Jey Uso for the vacant World Heavyweight Championship...

Listen now on YouTube , Spotify , and Apple . — Jake Barnett is a marketing data expert and founder of Day1Data who previously led customer data foundations at Farfetch, helping optimize their $300M marketing budget through advanced analytics. Here’s some of my takeaways from this week’s episode… 1/ 📊 Perfect is the enemy of profitable: No attribution model tells the complete truth, but some drive real business value. Focus on models that get used daily and match your business context (e.g., last-touch for pure DTC, multi-touch for omnichannel). 2/ 💰 Scale before sophistication: MMM isn't for everyone. Three key criteria: spending >$50-100k, diverse media mix, and clean historical data. Start with simpler incrementality tests if you're not there yet. 3/ 🎯 Competitors are conversion killers: Rival spending typically causes 10-20% revenue decline in emerging markets. Established brands with strong market share face less impact from competitor spending. 4/ 🏪 Physical retail = stealth marketing: Store presence creates significant halo effects for DTC brands. Many successful companies treat retail as an advertising channel rather than a pure revenue play. 5/ 📈 Brand + Performance = Winning combo: Performance marketing borrows demand from the future while brand builds it. Modern scale-ups increasingly blend both approaches rather than going pure-play performance. 6/ 🧪 Test design trumps analysis: The best incrementality tests start with strong pre-testing power analysis. Choose consistent test markets without noise and secure leadership buy-in before launching. 7/ 👥 Change management > tech implementation: 70% of marketing transformation is about managing people, not implementing solutions. Align attribution methodologies across teams and secure executive sponsorship. 8/ 📱 Daily tracking needs quarterly context: Use MMM for strategic planning (quarterly/annual) and traditional attribution for daily optimization. No single tool handles everything perfectly.— Where to find Jake Barnett: * Company: https://day1data.co.uk/ * LinkedIn: https://www.linkedin.com/in/jake-barnett-37980abb/ — In this episode, we cover: 00:00 Introduction and Marketing Attribution Philosophy 02:30 What Makes Attribution Models Useful 04:00 Explaining Media Mix Modeling (MMM) 06:30 Experience at Farfetch with MMM 09:36 How Marketers Should Evaluate MMM Reports 13:46 Handling Data Quality Issues 20:20 Brand vs Performance Marketing Balance 25:38 Data Quality and Common Issues <a target="_blank" href="https://www.youtube.com/watch?v=_ml

Jake Barnett and Jason Powell on the UFC and Paramount deal, TNA and The CW rumors, Karrion Kross and Scarlett, Vince McMahon on Hulk Hogan, AEW Dynamite...

Jake Barnett and Jason Powell co-host the Dot Net Weekly and Pro Wrestling Boom Podcast combo show: WWE King and Queen of the Ring, Goldberg, Liv Morgan injury, Vince McMahon, Hulk Hogan, Mercedes Mone and The Beast Mortos, AEW Grand Slam Mexico, and more...

The Pro Wrestling Boom Podcast with Jason Powell and ProWrestling.net Co-Senior Staffer Jake Barnett reviewing the January 25, 2025 WWE Saturday Night's Main Event featuring Gunther vs. Jey Uso for the World Heavyweight Championship, Rhea Ripley vs. Nia Jax for the Women's World Championship, Bron Breakker vs. Sheamus for the Intercontinental Title, Jacob Fatu vs. Braun Strowman, and Shawn Michaels hosting the Cody Rhodes and Kevin Owens contract signing...

The Pro Wrestling Boom Podcast with Jason Powell and Jake Barnett reviewing the January 25, 2025 WWE Saturday Night's Main Event...

The Pro Wrestling Boom Podcast with Jason Powell and ProWrestling.net Co-Senior Staffer Jake Barnett reviewing the December 14, 2024 WWE Saturday Night's Main Event headlined by Cody Rhodes vs. Kevin Owens for the WWE Championship...